HOW IT WORKS
Friends of The Heights is a fan-driven and alumni-led Name, Image, and Likeness (NIL) program for Boston College. When you commit to Friends of The Heights, you’re committing to maximizing opportunities for student-athletes to build their brand and earn compensation.
What is Name, Image, and Likeness (NIL)?
“NIL” is the term used to associate with student-athletes’ ability to earn money off their brand, THEMSELVES. As of July 1, 2021, student-athletes across the country can now profit off their name, image, and likeness. Now, for example, a student-athlete may earn money for:
- Working with a local 501c3 nonprofit to make appearances and promote their organization in the ethos of men and women for others
- Hosting their own basketball, soccer, or other sports camp!
- Partnering with and promoting a local restaurant or business!
- Having a photoshoot and autograph session!